Work Status Details: REGULAR FULL TIME | 80.00 Hours Every Two Weeks
Pay Rate Type: Annual Salary

Listed is the base hiring salary range offered for this position. Actual salaries may vary depending on factors, including but not limited to skills and experience. The salary range listed is just one component of the total rewards/compensation package offered to candidates.
Min = $99,834.476
Mid = $129,784.819

Summary:
The Director Marketing is responsible for the development, implementation and evaluation of market strategy, corporate communications, social media and public relations initiatives for core lines of business and clinical services of Yuma Regional health system; leads cross-functional teams in planning, organizing and successfully executing marketing strategies, tactics, programs, initiatives and campaigns; provides strategic marketing counsel to business unit and service line administrators; works collaboratively across the system to support brand equity, implement priority marketing initiatives and leverage community partnerships to create marketing efficiencies; Has accountability for human resource management, financial management, and quality management for department and programs within incumbent's responsibility in support of the mission, vision and strategic objectives of YRMC.

Why Yuma Regional Medical Center?

Yuma Regional Medical Center (YRMC) is located in Yuma, AZ. Our purpose is building a healthier tomorrow. We strive by putting patients first as they are the center of every decision and action we take. YRMC is rooted in the community by living and breathing the dynamic nature of our region. Being committed to progress by constantly and consistently advancing healthcare, creating meaningful experiences and improving the lives of everyone around us.

Our Values

Bring Kindness | Achieve Together | Aspire For Better | Do The Right Thing | Lead With Optimism |

About Yuma, AZ

Named by the Guinness World Records as the Sunniest City on Earth with winters averaging temperatures of 70 degrees, sunny days and cooler nights.

Yuma, Arizona is a place to explore the great outdoors with hiking, jet skiing, boating and off-roading. Don’t forget to soak up the sun at the great Colorado River or one of Yuma’s many lakes.

Yuma is centrally located in Southwest Arizona, within a short drive to many popular attractions and destinations.

https://www.visityuma.com/

https://www.yumachamber.org/

Bring your skills to one of the sunniest places on earth - Yuma, AZ!

Responsibilities:
Planning/Vision Provides vision, forward thinking and strategic planning in a proactive manner while being open-minded and creative in establishing a strategic direction; develops through an integration of ideas of those involved, an organized strategy to achieve both short and long term objectives for the department; effectively communicates strategy to obtain commitment by the responsible individuals; leads the strategic planning process for the respective department; implements plans and objectives are integrated within the plans of the medical center; works with others in leadership as well as physicians to identify and evaluate programs and emerging technologies; develops and manages multi-channel marketing strategies to support health system goals, key services and business units; gathers necessary data and work with appropriate team of experts (clinical operations managers and service-line directors) to develop comprehensive marketing and promotional plans; partner with Business Development and service line leads and business units to identify and implement targeted strategies that support organization goals and vision.

Fiscal Management Demonstrates a personal accountability for financial results through development of an annual budget and operational plan and management of performance based on plan; engages staff in efforts to contain costs and improve the efficiency and cost-effectiveness of services; understands the basics of health care financial management; establishes budget targets for department, provides oversight for the process, and holds self and other individuals accountable for compliance with annual budget plan; identifies program or service growth opportunities and methodologies to enhance revenues; manages to a volume adjusted budget; manage, accurately track and report on YRMC Community Benefit activities and collaborate with leadership to meet required regulatory agency reporting requirements; deploys lean communication practices throughout the organization

Customer Service Exhibits unyielding commitment to providing excellent service to patients, physicians, employees and other customers; demonstrates strong communication skills through effective exchange of information with others, including written and oral communication, active listening, influencing the behavior of others and building personal rapport; communicates with others in an open and friendly manner, while simultaneously building credibility and rapport; exhibits strong interactive skills through a demonstration of respecting others' feelings, ideas and opinions; fosters an open interchange, displays a genuine understanding and acceptance of others; demonstrates perceptivity regarding others' feelings, ideas and opinions; assures a respectful work environment; promotes Patient & Family Centered Care; sets the tone in the department by communicating values and attitudes that will significantly shape the culture of the group; models appropriate behaviors and values; sets expectations for respectful behavior with all employees; supports collaboration between patients, families, health care practitioners, and health care leaders in policy and program development, implementation, and evaluation; in facility design; professional education, and delivery of care; provides media relations counsel, editorial services and crisis planning/response; oversees management of marketing tactics and strategies to include: brand management, collaterals, advertising; provides appropriate platform for messaging to target audience; collaborates with the community programs to assist with improving patient access to care.

Operational Management / Quality in Everything We Do Exhibits a commitment to operational management and completing tasks through personal initiative, persistence; demonstrates an ability to plan, organize, coordinate, prioritize, balance workload and follow through to achieve institutional and individual goals and objectives; demonstrates use of good judgments and sound decision making (common sense, intuition, data collection, analytical skills, impact evaluation, and communications) to systematically address problems, define alternate solutions, negotiate and facilitate implementation of solutions; balances need for consensus and involvement with need for decisiveness and action; provides consistent and open encouragement to trying new and creative approaches, yet willing to make a decision and take a stand; contributes new ideas and new ways of thinking to improve departmental performance and services; collaborates with organizational leaders to communicate and support our organizational focus on quality transparency; identifies need for change and develops/accepts creative approaches and solutions; participates in performance improvement activities, and by challenging processes, eliminates inefficient/ineffective procedures and waste by collaborating with co-workers or across departments to improve processes; implements an effective and on-going program to monitor, evaluate and improve the quality of services delivered; develops processes and procedures which are effective, efficient and aligned with organizational goals and values; coordinates and integrates intra-hospital services; ensures division has qualified staff and needed resources in order to deliver safe quality care and outcomes; establishes performance standards with which to measure effectiveness and efficiency of services; manages, accurately tracks and reports on YRMC Community Benefit activities and collaborate with leadership to meet required regulatory agency reporting requirements.

System Thinking Comprehends how individual actions contribute to the overall good of the institution; understands and is able to communicate how individual and department goals overlap with YRMC's goals; demonstrates commitment for the good of the organization while maintaining congruence with commitment to the department; recognizes and uses information about organizational climate and key individuals to accomplish legitimate organizational goals; maintains awareness of the importance of timing, politics and group processes in managing change; balances department needs with the hospital needs and is skillful at reconciling the two without sacrificing the critical needs of either; works collaboratively with a variety of key stakeholders to achieve team, department and YRMC's goals; oversees internal/external publications and employee communications for timely, accurate information and provide communications counsel to health system leadership; manages key messaging and communications; ensures communication strategy is consistent and reflects the organization's strategic vision; writes and edits for internal and executive; manages relationships with media outlet and proactively pitch positive media stories and features; builds and maintains positive relationships throughout our region through collaboration and networking efforts; manages social media platforms and messaging and sustain online communities.

Human Resources Management Develops others through setting clear expectations, mentoring and coaching, and holding others accountable for results; identifies required competencies needed for effective management of human resources and is able to identify short and long-term staffing needs; conducts oneself in an honest, credible, trustworthy manner consistent with YRMC's values; demonstrates an integration of values, beliefs, attitudes and behaviors through an acceptance of responsibility and accountability for individual's own actions; ensures that the work force has the necessary skills to accomplish the work required to achieve the objectives of the department; partners with Human Resources to develop long-term human resource plans, anticipating future needs and developing employees able to meet those challenges; fosters an open working environment for easy access to express ideas and concerns; demonstrates and expects open communications. Promotes an environment that is open and collaborative while keeping the team focused on a common goal. Builds rapport, encourages teamwork, creates an environment where employees may feel empowered; collaborates with HR Department and individual department leadership on employee engagement as measured by employee satisfaction survey; partners with leadership to support patient experience and employee engagement efforts.

Community Leverages the unique system capabilities (hospital and community providers) to increase value for external and internal customers and eliminate barriers to care; participate in community involvement; champions community involvement in the department and throughout the organization; promotes and encourages community involvement throughout the department; incorporates community goals in overall departmental goals; demonstrates involvement in community events and hospital partnerships; maintains appropriate continued education as it relates to the role; collaborates to support YRMC Community Outreach programs (e.g. Silver Care, speakers bureau, tours, etc.) and other such community involvement activities; accurately tracks and reports community benefit initiatives.

Other duties as assigned.

Education:
Essential:
* BACHELOR'S DEGREE

Other information:
REQUIRED: 7+ years related; 3+ years supervisory experience

Physical Requirements and working conditions for this position will be provided to you up on interview.

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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