Marketing/Digital Media Specialist

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Spartanburg Regional Medical Center
April 8, 2022
Spartanburg, South Carolina
Job Type


Marketing/Digital Media Specialist

  • Spartanburg, SC
  • Home Office: 700 N Pine Street, Spartanburg, SC 29302
  • Marketing And Public Relations
  • Full-Time - Days - 8am-5pm
  • Administrative/Clerical
  • Job Grade E10
  • Req #: 44382


The Marketing/Digital Media Specialist is responsible for content coordination, coordinating, supporting and executing social media content, posting, reports and analytics for the various campaigns for SRHS. The specialist also has a primary focus in the development and maintenance of digital media performance and provides detailed and summary reports on a regular basis. The specialist has broad experience in copywriting, social media marketing and analytics. The specialist has excellent verbal, written, and presentation skills and is a cross-functional team player.

The Marketing/Digital Media Specialist is also responsible for copywriting for both short and long form copy needs across all media platforms. The specialist will write copy for paid, earned, shared and owned content channels for SRHS business units; including, but not limited to email marketing, social media, blogs, news releases, landing pages, collaterals, etc.

Minimum Requirements


  • BA or BS degree in marketing, communications, public relations, journalism or a related field


  • Minimum of two years’ professional work experience in the communications field
  • Demonstrated success in working on projects with remote team members
  • Self-motivated with strong organizational skills; able to manage multiple projects simultaneously
  • Able to thrive in a fast-paced, deadline-driven, team environment with quickly shifting priorities
  • Flexible with great attention to detail
  • Proactive work ethic; can establish priorities and schedules to meet department goals
  • Proven history of initiative, creativity and self-direction


Preferred Requirements

Preferred Experience

  • Two years’ professional work experience in a digital media/communications role
  • Experience with Google Analytics
  • Experience with e-mailing software, such as Constant Contact and Emma
  • Experience with publishing content on the web, including
    • Adobe Creative Suite Video and photography skills
    • HTML
    • Search Engine Optimization


Core Job Responsibilities

  • Manages daily planning, creative development, coordination, execution, optimization of digital campaigns including, but not limited to: digital display advertising, pay-for-performance, search engine, email and social marketing campaigns.
  • Closely monitors digital media performance and develops reporting tools to clearly communicate progress among the marketing team.
  • Tracks performance of various social media initiatives and implementing changes to improve business results.
  • Collects and analyzes data related to social media and online marketing campaigns.
  • Assists in identifying appropriate social media and online channels for specific business needs, and tailoring campaigns to the target audience.
  • Evaluates and improves established standard operating procedures for social media
  • Content creation
  • Works closely with various business departments to ensure messages are delivered clearly and effectively.
  • Familiar with a variety of the field's concepts, practices and procedures.
  • Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of complicated tasks.
  • May provide consultation on complex projects and is considered to be the top-level contributor to marketing department projects.
  • Other Duties as Assigned

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