Director Web Marketing Strategy

Written by Adventist - - Comments Off on Director Web Marketing Strategy
Adventist Health System
Published
May 22, 2020
Location
Altamonte Springs, Florida
Job Type

Description

AdventHealth
All Jobs
United States
Altamonte Springs, FL
Other

Director Web Marketing Strategy at AdventHealth
Date Posted: 5/21/2020

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Job Snapshot

Job Schedule
Full-Time

Location:

Altamonte Springs, FL

Job Category
Other

Date Posted:
5/21/2020

Job ID:
20010336

Job Family
Marketing & Communications

Travel
No

Shift
1 - Day

Organization
AdventHealth Corporate

Job Description
Description
Director Web Marketing Strategy AdventHealth Corporate

Location Address: 900 Hope Way, Altamonte Springs, Florida 32714

Top Reasons to Work at AdventHealth Corporate

Great benefits
Immediate Health Insurance Coverage
Career growth and advancement potential

Work Hours/Shift:

Full-Time, Monday – Friday

You Will Be Responsible For:

Responsible for supporting the strategic vision of the Executive Director of Digital Strategy, and establishing a best-in class digital presence for the enterprise.
Lead, manage, and elevate content and design staff, cross-functional teams and partner/vendor relationships, including recruiting, training, mentoring, and supervision.
Manage writers, website coordinators, designers, and project managers to deliver strategic online content for the website. Responsible for the websites/CMS.
Work closely with leadership across the organization to manage the strategic planning, implementation, analysis, and optimization of content for the website.
Coordinates closely with the Director of Service Line Strategy and Director of CRM and Analytics to ensure cohesion between strategy and operations with all web properties.
Oversees new and updated content for internal and external-facing AHS websites, digital marketing content, email newsletters, mini-sites, and other online digital communications.
Work with department leaders across the organization to discover creative content solutions to business challenges.
Design workflows for content lifecycle processes that include: content creation, review and approval cycles, localization models, content publishing, content analysis and content optimization and/or content archival.

Qualifications
What You Will Need:

Bachelor’s degree in Marketing, Business, IT, Communications, or related field
10 years of experience in business marketing or communications
Strong conceptual knowledge of CRM/PRM systems, content management systems, browser applications, Search Engine Optimization (SEO), social media, mobile and web analytics tools.
Proven ability to be successful in a matrixed organization and lead across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors.

Job Summary:
The Director of Web Marketing Strategy is responsible for the patient-facing web properties of AHS. This individual is responsible for leading the planning, implementation, and delivery of website content and all feature and design upgrades. This position reports to the Executive Director of Digital Strategy.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

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